Valentine’s Day does not feel the same anymore, and honestly, that’s not such a bad thing. There was a time when love meant handwritten notes, unhurried conversations, and sitting across the table without a phone lighting up every few seconds. Somewhere along the way, it turned into quick DMs, dating apps and moments that disappear as fast as they arrive. With constant tech buzz, long screen hours and digital fatigue now part of everyday life, many are choosing to step away from their phones, even if just for a while.
Youngsters today are looking for love that feels intentional. Foodies are chasing experiences that come with a story, not just a plate. Year after year, Valentine’s has quietly moved beyond roses and chocolates to moments that feel personal, warm and worth holding on to. In 2026, the mood is clear. Less screen time, more table time. Fewer filters, more feelings.
And that shift is shaping this Valentine’s season, with SOCIAL taking romance back to its roots through “लव like the OGs”, a nationwide Valentine’s campaign running from 10th to 28th February across all SOCIAL outlets. Rooted in old-school charm, the idea is simple. Slow down, show up and reconnect through food, postcards, and real conversations.
Speaking about the campaign, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt. Ltd., said the idea was to move away from fast, filtered love and bring back the warmth of unhurried conversations. SOCIAL, she noted, has always been about belonging and this Valentine’s, it is about choosing presence over performance.
As part of the experience, guests can write handwritten postcards, exchange notes, and spark conversations the old-fashioned way, while waiting for their food. Whether you are single, committed, or just out with friends, the focus is on sitting across the table and feeling something real.
Valentine’s Special Menu: Do Dishon Ka Mel
The heart of the campaign lies in its limited-edition food menu that celebrates cross-cultural love stories through bold, unexpected pairings.
From Sev Puri Toastada and Bhuna Gosht Cheese Tart to Chicken Biryani Burrito, Andhra Chilli Paneer & Chicken Chop Suey and Krapow Aglio Olio, the menu breaks boundaries, just like love should. Nostalgic desserts such as Snicker Samosa and Gajar Halwa Sizzler add a familiar, comforting finish.
What’s Making This Valentine’s Special:
Campaign: लव like the OGs.
Where: All SOCIAL outlets nationwide.
When: 10th – 28th February 2026.
Experience: Handwritten postcards & offline interactions.
Menu: Do Dishon Ka Mel (limited edition).
Delivery: Available on Swiggy & Zomato (select dishes).
With लव like the OGs, SOCIAL proves that love does not need an algorithm, just good food, honest conversations and a little effort. ❤️
Got questions or experiences to share? Comment below or connect with me on Instagram @samuelmjosh and LinkedIn: https://www.linkedin.com/in/samuel-joshua-maddela-ab210b1b9
