Home / City Stories / Sweet Traffic Twist: FTCCI’s ‘Cake Message’ Campaign Turns Civic Awareness into a Celebration

Sweet Traffic Twist: FTCCI’s ‘Cake Message’ Campaign Turns Civic Awareness into a Celebration

Do you know Hyderabad’s traffic junctions have become the city’s new creative icons? The Tourism Committee of the Federation of Telangana Chambers of Commerce and Industry (FTCCI) has cooked up a unique way to promote its ongoing Traffic Junction Jewels Photo Contest — by spreading awareness through cakes. 

Partnering with Country Oven and supported by the Tourism Department, Government of Telangana, GHMC, and Hyderabad City Police, FTCCI rolled out a fun campaign called ‘Cake Message’, where cakes with inspiring messages were sent out — literally serving awareness on a platter! Each cake carried messages like “Click. Capture. Celebrate Hyderabad’s Traffic Jewels!” and “Stop. Look. Shoot – Every Junction Tells a Story”

“This idea blends joy with purpose — a simple way to make civic messages impossible to ignore,” said Ravi Kumar, President, FTCCI, joined by Valmiki Harikishan, Advisor; Prakash Ammanabolu, Chairman; D. Ramchandram, Co-Chairman, FTCCI Tourism Committee.

A display of colorful cakes featuring images of Hyderabad's iconic traffic junctions and sculptures, promoting the Traffic Junction Jewels Photo Contest.

The campaign aims to highlight the beauty, creativity, and cultural spirit of Hyderabad’s traffic junctions — from the Pearl installation near Charminar to artistic fountains and sculptures that make the city’s crossroads iconic. “Before exploring the world, explore Hyderabad,” urged Prakash Ammanabolu.The cakes, shared among citizens and influencers, added a sweet Instagram-worthy twist to the initiative. The Traffic Junction Jewels Photo Contest invites everyone to showcase Hyderabad’s charm through their lens.

📸 Contest Highlights:

What’s Happening:
Hyderabad’s turning its traffic chaos into camera goals! Join FTCCI’s Traffic Junction Jewels Photo Contest and show the world how artsy our crossroads can be.

🎯 Theme:
Click the coolest, quirkiest, or most iconic traffic junctions — fountains, statues, lights, art… basically, anything that makes you go “Wait, that’s actually aesthetic!”

🆓 Who Can Join:
Literally anyone with a phone or camera and a love for Hyderabad. No entry fee, just pure creativity.

🗓️ Deadline:
November 22, 2025 — don’t sleep on it!

📩 How to Enter:
Send your snaps (JPEG ≤10MB) + a short note (name, location & what makes it special) + your contact info to micetourism@ftcci.in.  Subject line: Hyderabad Junction Jewels Contest

🏆 Why Join:
Get your shot featured, earn bragging rights, and show off Hyderabad’s creative side. So yeah, stop, click, and flex those frames!

Got questions or experiences to share? Comment below or connect with me on Instagram @samuelmjosh and LinkedIn: https://www.linkedin.com/in/samuel-joshua-maddela-ab210b1b9

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